Senior Consumer Marketing Director

Position is responsible for the strategic oversight as well as the day-to-day operations and management of Consumer Marketing/circulation needs of PWX Solutions clients. Successful candidate will work hands-on with clients to understand, anticipate and lead their consumer marketing. Must be highly collaborative and comfortable working in a client-facing role within a matrixed organization. The role also requires the candidate to be hands-on in all facets of consumer marketing when needed to get the job done for their client, as well effectively communicate with senior-level client contacts.

Responsibilities include:

• Develop and execute consumer marketing and circulation plans across all sources on behalf of PWX Solutions clients with the goal of maximizing ROI.
• Client retention and satisfaction.
• Manage client P&L and circulation levels to established profitability goals considering NPNS, COA, LTV, or other metrics as determined with clients.
• Prepare, present, and manage budget, marketing plans/calendars
• Hold regular client status/progress meetings as needed in addition to monthly and/or weekly KPI dashboards and reporting. Interpret data and write monthly and/or weekly report to explain key metrics and variances.  Act on findings to optimize future results.
• Advocate for clients working with PWX Solutions subject matter experts to ensure seamless delivery of services in the most efficient manner possible.
• Interface seamlessly with client organizations as required to understand and anticipate clients’ business needs and goals.
• Advise and assist clients as necessary to transition business from traditional print to digital.
• Assist with client acquisition and business development as required.
• Stay on top of circulation audit bureau and periodicals/postal regulations, as well as latest privacy laws and auto renewal regulations, and communicate key information in these areas to clients.
• Stay abreast of fulfillment updates to take advantage of new developments. Oversee any evaluations or conversions of fulfillment companies for print and digital products.
• Gather information on client’s competitive set and best practices and share with client

Qualifications

• Solid understanding of consumer/circulation marketing economics, and direct marketing/retention best practices
• Demonstrated knowledge of traditional and digital consumer marketing
• Ability to interface at all levels of client organizations
• Successful candidate must be able to multitask and work across a number of clients and internal PWX teams.
• Curiosity about AI and how to incorporate it into the role for improved efficiency is a plus.